Cetaphil. We do skin. You do you.
Cetaphil. We do skin. You do you.
Whether it’s itchy fall sweaters, a new makeup routine, sloppy puppy kisses, or an intense, sweaty workout, Cetaphil hydrates and protects sensitive skin. The iconic dermatologist recommended sensitive skin brand – introduces the new campaign: “We do skin. You do you.”
You DoYou
Derms Do Cetaphil
As an extension to our You Do You campaign we developed one of our favorite social series to date where our trusted HCP’s joined the conversation by debunking skincare myths and sharing relevant tips.
Complete Care
Prior to launching We Do Skin. You Do You. we needed a campaign to re-introduce Cetaphil to the world. Complete Care For Your Sensitive Skin was a 360 campaign that featured diverse women along with product attributes and MOAs.
Executive Creative Director: Joanne Scannello & Liz Gumbinner
EVP Art & Design: Melatan Riden
Lead Designer: Joyce Shi