Absolut Vodka
Absolut Vodka
Unlike other flavored vodkas, new ABSOLUT Grapefruit is made without any added sugar. To reflect their bold and straightforward spirit, we created and launched a campaign that held ABSOLUTely nothing back. Surfacing the truth behind all of the things we normally sugarcoat. Read more about it in
Ad Week
no sugar coating
“We’re here for a good time, not a lame time.”
To launch Absolut Grapefruit with no added sugar, we worked with Emmy and Tony-winning actor Jesse Tyler Ferguson to create a series of musical spots that lose the sugarcoating on real life scenarios.
Absolut Vodka
We had the amazing opportunity create another iteration of Absolut’s iconic vodka bottle campaign, where each bottle image conveyed a timely and progressive message to the cultural conversation.
The team: Frank Cartagena, Sam Shepherd,
Michael Palma, Jenna Zink, Alden Millar, Nicole Rousseau,
Remy Raphael, Maggie Walsh & Lorraine Schaffer.