Absolut Vodka
Absolut Vodka
Unlike other flavored vodkas, new Absolut Grapefruit is made without any added sugar. To reflect their bold and straightforward spirit, we created a campaign that holds nothing back and surfaces the truth behind all of the things we normally sugarcoat. Read more about it in Ad Week
no sugar coating
“We’re here for a good time, not a lame time.”
To launch Absolut Grapefruit with no added sugar, we worked with Emmy-winning actor Jesse Tyler Ferguson to create a series of spots that remove the sugarcoated filters from relatable social scenarios.
Absolut Vodka
We relaunched the iconic Absolut vodka bottle campaign, with a modern twist. Each bottle image conveyed a timely and progressive message.
The team: Frank Cartagena, Sam Shepherd,
Michael Palma, Jenna Zink, Alden Millar, Nicole Rousseau,
Remy Raphael, Maggie Walsh & Lorraine Schaffer.