By turning brand love into visible, permanent storytelling, the campaign showcased
STIHL as a brand built on passion, community, and legacy. It affirmed what fans have been showing for decades: STIHL isn’t just equipment. It’s identity. It’s loyalty. It’s heritage.
And people are willing to carry that heritage with them forever.

Creative: Ian Souter, Evie Yannakidis, David Franklin, Malia Baker, Tracy Zuto, Christian Bauman
Production: Mac Eberhardt, Ben Myers, Alex Harden, Maria Miller
Strategy: Sami Ari
Account: Kyle Rubeling, Erica Cippolina, Wendy Clark, Ryan Mitchell
Editorial: Shea Bove