Cetaphil. We do skin. You do you.
Cetaphil. We do skin. You do you.
Whether it’s itchy fall sweaters, a new makeup routine, sloppy puppy kisses, or an intense, sweaty workout, Cetaphil hydrates and protects sensitive skin. The iconic dermatologist recommended sensitive skin brand introduces: “We do skin. You do you.”
You DoYou
Derms Do Cetaphil
As an extension of our You Do You campaign, we developed one of our favorite social series to date featuring trusted HCP’s as they joined the conversation by debunking skincare myths and sharing relevant tips.
Complete Care
Prior to launching “We Do Skin. You Do You.,” we needed a campaign to re-introduce Cetaphil to the world.
Complete Care For Your Sensitive Skin was a 360-campaign that featured diverse women, informative MOAs,
and more importantly—celebrated every kind of sensitive skin.
Executive Creative Director: Joanne Scannello & Liz Gumbinner
EVP Art & Design: Melatan Riden
Lead Designer: Joyce Shi