Inspired by true stories of doctors who treat their mother’s vision with VABYSMO, “A Beautiful Sight”is and animated short film, released leading up to Mother’s Day, that elevates the importance of caring for each other’s vision. Shot from a son’s perspective, the film follows his mother as she shapes his vision for life, and ultimately how he shapes her vision when it’s at risk.
A Beautiful Sight
We partnered with Roof Studio to develop a highly crafted, animated short film
Creative: Bruno Rebelo, Guy Bricio, Luis Bacellar , Doug Flynn, Sahar Sehgaal, Victor Burnett, Zahra Mirza
The TeamAn attention-grabbing and emotive short film that goes beyond the data to touch the hearts and minds of the vision loss community. A rare accomplishment in a highly regulated pharma space.
Clio Health: Gold / LIA Health: 1 Gold & 2 Bronze / ADC: Silver / Cannes: Shortlist / One Show: Merit / Webby Awards: Nominee
AdAge Fierce Pharma Shots The Drum
The Results