CREON
People with exocrine pancreatic insufficiency (EPI) can’t digest food properly because their pancreas doesn’t make enough enzymes; as a result, they suffer from uncomfortable gastrointestinal symptoms.
When that’s your life, all that people with EPI crave is a treatment that’s as easy as pressing a button. That’s why the campaign highlights the “ON” that was naturally in the name CREON. This transforms the brand into a button that represents how patients with EPI can take CREON with meals to help digest food and absorb nutrients.
Activate
Nutrient Absorption.
Our action-driven campaign invites people with “stomach issues” to turn a spotlight on the real problem, the pancreas, and get them to talk to their doctor to see if it could be EPI. It also invites healthcare professionals (HCPs) to activate nutrient absorption for their patients who are diagnosed with EPI, so they can make the most of their lives thanks to CREON.
