LUMIFY

Eyes still bright by night at TAO’s Desert Nights party

Because the desert needed a little diamonds. LUMIFY debuted their iconic redness reliever eye drops at ZOEasis 2024 with a custom activation featuring a branded booth, a bedazzling makeup station, and sample gift bags.

Creative: Hayley Frazier, Patrick McMahon, Robert Marbury
Production: Sarah Manna, Mac Eberhardt, Ben Myers, Alex Harden
Photography: Brittany Bravo, Enkrypt
Strategy: Sami Ari
Media: Liza Hoegler, Ben Bromberg
Account: Hunter Glasoe, Lorena Ramirez, Wendy Clark
PM: Kelsey Birkeness, Kenny Rakwong

A moment for all the amazing looking eyes at REVOLVE Festival. LUMIFY returned to the desert with a 2-day activation that celebrated their redness reliever eye drops.