BioTrue’s latest drop hit the streets and hands of many New Yorkers. We teamed up with Dr. Jennifer Tsai, O.D., to host the brand’s first social sampling activation. Anyone who participated in the challenge received a free sample of BioTrue’s Hydration Boost eye drops, boosting brand engagements and exceeding our sampling goal 3x over.

For people online, we ran additional paid content that garnered
so many sample orders, the brand ran out of product.

Creative: Hayley Frazier, Patrick McMahon, Robert Marbury
Production: Sarah Manna, Mac Eberhardt, Ben Myers, Tina Mukherjee
Strategy: Sami Ari
Media: Liza Hoegler,
Account: Hunter Glasoe, Lorena Ramirez, Wendy Clark
PM: Kelsey Birkeness, Kenny Rakwong